Web series: The new trendsetter
The popularity of these series keep the producers to give more twists and turns in the story like a never ending Arabian Nights stories for commercial exploitation and increasing TRP.
Are you bored watching Ekta Kapoor produced Kumkum Bhagya in Zee TV since 2014 or of the same producer's Yeh Hai Mohabbatein since 2013? Or their English counterparts like The Game of Thrones in HBO started way back in 2011 and has entered its season 8. The popularity of these series keep the producers to give more twists and turns in the story like a never ending Arabian Nights stories for commercial exploitation and increasing TRP.
This is where the web series come into play. Many of us are now familiar with NETFLIX…the online website offering a variety of entertainment programmes online. Our Facebook and other social media are flooded with NETFLIX offering a month's or two free viewing of their programmes.
Web series was possible only because of the internet which came into prominence in the 90s as a real time public utility service and shrinking the world to your desktop, laptop or the smart phone.
The web series breaks the monotony of watching the TV serials often interspersed with commercials. On the other hand, in Hindi and other vernacular serials ads often take more space than the story. Moreover, these serials are meant for TV having a fixed time of broadcasting. This is not the case with the web series. You can watch it anywhere in the world anytime at your convenience.
With production of web series being cost effective unlike the TV serials, many aspiring producers have taken to producing web serials, scripted or non-scripted, with limited resources. This has become a real game changer. The rising availability of cheaper smart phones has made people to watch online websites where ever they are. India too is catching up and already the online platform is getting crowded.